How effective is the combination of your main product and ancillary texts?
The promotion and marketing of a film is very important in order for the film to be successful. If a film has good marketing and is promoted well and on a variety of mediums, then it is more likely to be viewed and therefore more likely to be successful. This is why the combination of main products with ancillary texts is such an important topic, as the synergy across the mediums can determine whether the film will be a success or not.
Looking at the Uses and Gratification theory, there are four reasons why an audience member might decide to watch a film (education, personal identity, entertainment, social interaction). In order for an ancillary product to be effective, it must tell a viewer that it conforms to one of these four categories, otherwise the viewer would have no reason to go ahead and watch the film. I feel my personal ancillary products conform to the "entertainment" category of the theory, as my main product is a horror trailer and thus has a purpose to make people feel frightened and conform to their visceral pleasures. In the video below I explore how I think my ancillary products are effective and how they work with the main product in order to appeal to a potential audience.
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