Simply put, a film poster is a poster used to promote and advertise a film. A studio will often print various different posters for the same media, so the film can be advertised more globally and can potentially gain more publicity.
Film posters tend to be shown in environments such as movie theatres, busy streets and shops, and will often be placed on billboards. They will typically be shown in an area where they are likely to be seen and identified by many. An example of such an environment would be at the side of a busy road, where hundreds of people will pass everyday. Film producers and advertisers see the masses as passing trade, and as such will try and place their movie posters in some of the busiest places that they can in order to gain publicity.
What are conventions of film posters?
Film posters have various conventions which most of them follow in order to be effective. The first common convention is having a picture with text. The text will typically give the title of the movie, as well as details such as who the main actors are and who wrote it/directed it. Another convention, typically of contemporary movie posters, is a photograph of the main actors. This contrasts with old movie posters, which typically used illustrations, instead of photographs.
A third convention is having the film title on the film poster in large letters, as well as the main actors. The writer / director, the names of the characters and the release date will also be included on a poster as well.
A fourth and final convention of movie posters is an array of eye-catching colours, in order to attract attention. As I mentioned previously, movie posters will often be placed in busy places to attract attention. For this reason, they have to attract attention by using colours that will catch the eye of many, and as such the majority of film posters will use this technique.
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