Audience testing

Summarising audience feedback

To gain feedback on the rough edit of my film, I conducted an audience feedback session with a fellow pupil to gain valuable information on how they perceived the media. This individual had never seen the trailer before, and so he is answering the questions with a fresh view on what the trailer contains. I asked him how he thought the editing could be improved, how the sound could be improved, and how the title could be improved. I also asked him what he liked about the trailer, in the hopes of formulating an overall opinion of how my trailer plays out.

The participant said that he liked certain shots and effects, such as the opacity effect that is used in a few of the shots. He liked the section where one of the opacity shot's dissolves into another shot of the villain closer to the camera, saying that he found this effective. He also said that the trailer interested him and that he found it convincing, stating that he would go and see this film.

Improvement wise, he said that there were a couple of shots where the dialogue is not as loud as it could be (I was already aware of this slight problem). He also said that he felt at the end the shots were a bit repetitive, and that too much was given away concerning the film's plot.

For the title, he said that more of the pig theme/horror theme could be exploited. For example, I could include a blood effect, or have pictures of pig ears or a pig snout within the title, presumably to make subject-content clearer.

Overall, his comments were positive, and he offered constructive criticism which I feel will help me in my editing process.